John Costello

The challenge

Fill the gaps in a business’s day.

Last-minute appointments go unfilled when customers cannot easily find them. Leto would make that availability visible, with no commission on bookings made at least 48 hours ahead and progressively higher fees as appointments approached.

My roleI founded the concept and led product strategy, interaction design, brand identity, and the design system across customer, provider, business, and web experiences.

Fixed-price and quote requests, from search to confirmation.

Customer experience

Start with when and where.

Customers searched by time and location, compared providers, and kept bookings, messages, and payments in one place.

Search, provider profiles, bookings, messages, and payment settings.

Provider experience

Set the service area. Open the calendar.

Providers chose their industry, work location, and travel radius, then managed availability, requests, appointments, and earnings.

Provider setup: industry, work location, and travel radius.
Provider setup: industry, work location, and travel radius.

The booking model

Two ways to book. One shared process.

The booking model supported fixed-price services and quote requests for work with custom pricing or duration. It kept booking simple for customers while giving providers control over the job.

Calendar, requests, messages, earnings, and payouts.

Request

Keep the request open to changes.

After choosing a service, place, and time, customers sent a request. They could edit or cancel it while waiting for a response.

Search, provider selection, and booking requests.

Provider response

Review the work. Set the price.

For quote requests, providers reviewed the work and set a price. They could edit the details, accept the request, or decline it.

Reviewing, pricing, editing, and accepting or declining requests.

Confirmation

Let the customer confirm the booking.

After reviewing the offer, customers confirmed the appointment. Both sides could see the details, message each other, or cancel.

Customer confirmation, edits, cancellations, and expired requests.
Provider confirmation, appointment details, and cancellations.

Service and payment

Follow the job through payment.

Both sides could track arrival, work, completion, and payment, with options to report a problem or cancel.

Arrival, service progress, completion, payment, and receipt.

Business experience

Schedule the day. Manage the business.

For businesses with physical locations, the iPad app brought schedules, customer records, payments, inventory, and staff into one place.

Scheduling, customer records, performance, campaigns, payments, inventory, and staff.

The outcome

Leto / Product concept

Their availability.
Your opportunity.

  1. For customersFind your opening.

    See who’s available. Book the time that works for you.

  2. Gig WorkersFill the gaps.

    Turn any availability into opportunities for new work.

  3. For businessesKeep it moving.

    Manage all requests, jobs, and payments across all locations in one place.

  4. EfficiencyIntelligent Pricing

    Prices adapt to demand and how soon an appointment starts, helping providers make the most of every opening.

An open appointment. Someone ready to book. Leto was designed to bring them together—helping customers find local services and businesses fill gaps in their day. I developed the concept through early venture capital conversations, then joined Google before pursuing funding.

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