The insight
Turn availability into bookings.
Every empty time slot is a missed opportunity for a provider. Leto was designed to help fill those gaps by connecting available appointments with customers ready to book. Customers could discover nearby services with real availability and make an immediate booking, turning an open slot into new business.
My roleI conceived Leto and designed the entire experience: service model, booking architecture, customer and provider products, design system, and brand.
Find nearby services. Book the time you need.
Customers searched by time and location, compared providers, and kept bookings, messages, and payments in one place.
Provider experience
Fill your calendar with customers nearby.
Providers chose their industry, work location, and travel radius, then managed availability, requests, appointments, and earnings.
The booking model
Two ways to book. One shared process.
The booking model supported fixed-price services and quote requests for work with custom pricing or duration. It kept booking simple for customers while giving providers control over the job.
Keep the request open to changes.
After choosing a service, place, and time, customers sent a request. They could edit or cancel it while waiting for a response.
Review the work. Set the price.
For quote requests, providers reviewed the work and set a price. They could edit the details, accept the request, or decline it.
Simple confirmations for both booking types.
For fixed-price services, providers confirmed most bookings with a single click. For services with open-ended pricing, customers confirmed after the provider replied with a price. Both sides could then view the booking details and message each other.
Service and payment
Keep every step clear, from arrival to payment.
Customers and providers shared a clear view of the appointment, from arrival and work in progress to completion and payment. Each stage showed what came next, with options to report an issue or cancel when plans changed.
Built to scale
From independent workers to teams across locations.
Leto was designed to scale from individual gig workers to established businesses with multiple employees and locations. The iPad app brought staff schedules, customer records, payments, and inventory together so businesses could coordinate work across their teams and sites.
Their availability.
Your opportunity.
- For customersFind availability.
See who’s available. Book the time that works for you.
- Gig workersMaximize bookings.
Turn any availability into opportunities for new work.
- For businessesLess unpredictability.
Manage all requests, jobs, and payments across all locations in one place.
- EfficiencyIntelligent pricing.
Prices adapt to demand and how soon an appointment starts, helping providers make the most of their availability.
An open appointment. Someone ready to book. Leto was designed to bring them together—helping customers find local services and businesses fill gaps in their day. I developed the concept through early venture capital conversations, then joined Google before pursuing funding.